Airtel Ghana Colloborates With Rancard To Launch Airtel Money Market


Airtel Ghana has added further value to its mobile commerce product, Airtel Money, by launching the Airtel Money Market, an online portal aimed at providing additional channels for Airtel Money customers and merchants.

The Airtel Money Market runs on Rancard Rendezvous Technology product which allows Ghanaians to use social interactions and contributions from trusted individuals as a guide in their decision to buy goods online. The online platform will enable merchants have multiple outlets in addition to opening a virtual store and stocking it with merchandise available for sale. For potential customers that visit the money market, they can window shop, as well as, compare prices from different merchants all from the comfort of their home or office.

Airtel Money Market Launched - Airtel Ghana

Airtel in Africa has over 50 million customers while operating in 17 countries across Africa.

Speaking at the launch of the Airtel Money Market, Managing Director of Airtel Ghana Philip Sowah said the launch of the online store falls in line with Airtel’s quest to introduce onto the Ghanaian market innovative products which customers will find beneficial to their daily lives. “The Airtel Money Market is just another addition to the many other packages that we have added since the launch of Airtel Money. As you know our customers are able to contribute to their investment portfolio, we have insurance packages and of course the payment of utility bills including DSTv and the convenience of linking bank accounts to the Airtel Money platform as some of the many benefits derived from Airtel Money”, Mr. Sowah.

Director for M-Commerce at Airtel Ghana, Kola Sonola explained that the rationale for creating the Airtel Money Market among others is to increase the channels for Airtel Money customers to do more with the service whiles positioning Airtel Money as an easier payment solution for online shopping. Mr. Sonola added that the creation of the online shopping portal will help merchants with cash mobilization and also increase self-initiated transactions. Explaining how Airtel Money Market works, Mr. Sonola said “the process is simple, much like making purchases though recommendations on a regular social commerce website. When a user checks out of the virtual store after making all their purchases, they receive an SMS message asking for a confirmation of the order and payment amount. Once the user selects send, the money is transferred to the retail vendor, and the user receives another text message with a purchase code. This purchase code is then used to identify and pick up their order from the merchant”.

The Managing Director of Rancard, Kofi Dadzie said the possibilities for Airtel Mobile Money/Airtel Money Market using Rancard’s Rendezvous product to create new markets by making social commerce available through online merchant portals is endless. It gives the African consumer an opportunity to buy products based on viable recommendations. “Africa’s growing middle class provides a burgeoning market that can be energized to create greater demand in online shopping through social recommendations – this is what Rendezvous extends with the world of social commerce”, he said.

According to him, the big picture for Rancard’s Rendezvous product technology is the unleashing of social commerce, a natural form of driving sales in a connected and mobile environment. Rancard’s PayApp is a gateway that extends Airtel Mobile Money with online purchasing capability providing a complete solution that commences with social commerce enabled by Rancard Rendezvous.

Silverbird, Appliance Masters, Compu-Ghana, Sunshine Salad Bar, Crossroads Restaurant,, Office Connexion and Niobe Salon & Spa Limited have so far signed onto the Airtel Money Market. Interested merchants may contact to be enlisted on the portal.

About Bharti Airtel

Bharti Airtel Limited is a leading integrated telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company’s product offerings include 2G & 3G mobile services, fixed line, high speed broadband through DSL, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G & 3G mobile services. Bharti Airtel had over 249 million customers across its operations at the end of March 2012. To know more please visit,

About Airtel in Africa

Airtel in Africa has over 50 million customers while operating in 17 countries across Africa: Burkina Faso, Chad, Democratic Republic of the Congo, and Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Seychelles, Sierra Leone, Tanzania, Uganda, Zambia and Rwanda. Airtel is driven by the vision of providing affordable and innovative mobile services to all. Airtel International is a Bharti Airtel company. For more information, please visit

About Rancard

Founded in 2001 by Kofi Dadzie and Ehizogie Binitie, Rancard Solutions Ltd. is a software company focused on delivering software and services to businesses and organizations who intend to deliver services and content to mobile users. Rancard operates using a high performance mobile service delivery platform (HPSDP) to enable service providers and mobile operators deliver services and applications to mobile users, reliably, quickly and cost effectively. Rancard’s portfolio of clients includes more than 40 mobile networks in over 20 countries in Africa and the Middle East, reaching more than 250 million mobile subscribers. For more information, please visit

For more information contact:

Kwame Gyan

Corporate Relations Manager, Airtel Ghana



Source: Airtel Ghana

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