TOURISM: South Africa to host ‘INDABA 2012’ travel exhibition

INDABA is one of the largest tourism marketing events on the African calendar and one of the top three 'must visit' events of its kind on the global calendar.

TOURISM: South Africa to host ‘INDABA 2012’ travel exhibition

South Africa has been slated to mount the annual huge international travel and tourism exhibition, ‘Indaba 2012’, providing an opportunity for exchanging latest global achievements in the industry.

Kenya to use theatres for tourism marketing

Kenya has traditionally depended on use of documentaries, flyers, tourism and trade exhibitions, bill boards and branding buses and trains in Europe to advertise the tourism offerings. The theatre plan marks a break from the traditional methods of marketing.

Kenya to use theatres for tourism marketing

Kenya has started a tourism marketing campaign targeting theatre goers in four European countries as the country seeks to lock-in its biggest tourism industry source market, Kenya’s Ministry of Tourism officials says.